A Website is a medium for a business and brand to show their cards to the relevant audience and market space. To acquire that due attention, it should have features that make the website more engaging and valuable for the visitors. Based on these good features, customers’ engagement, visitors, and overall traffic can be achieved and boosted. Though, there is no “One-Size Fits All” website design to make it more engaging and user-friendly. E-commerce Websites have a different set of features than traveling, ticketing and tourism websites. Likewise, a Website Design Company sees the features differently for food, fashion, feast, education, and business or product-specific websites.
There is a generalized thematic idea that can help the business or brand to achieve that engaging and user-friendly exposure to their website. A theme that addresses all the necessitated features in a website. The most anticipated features for a website go hereby.
The Primacy of Homepage.
The majority of the users, 94%, believe that the Homepage of a website is very significant of all the other pages and structural greatness. A good, fully structured, user-friendly, and resourceful homepage always adds value to a website. Factually, the websites having a high bounce back rates are the ones having either slow page responsiveness or poor Homepage. In some cases, the irrelevance of content might also play a role.
Making the Homepage as good as possible drastically decreases the back bounce rate and increases the traffic. Give a very simple layout to the visitors for them to engage with your website. As per studies, 32% of people stay active online on average for 1-2 hours for various purposes. Reportedly, they tend to spend more time on a website having a very good interface, panel, and Navigation.
5 W’s of a Website.
The element of 5 Ws on a website is very fundamental and yet very significant. A user landing on a website has a particular intent. Adding and elaborating the website with these 5 Ws can respond to the visitors’ intent very actively and effectively. What are those 5 Ws in the first place?
Who.
Disclose it for the audience about Who you are. Reveal the identity of your business, brand, product, services, or workspace. Disclose it for the visitors landing on the website to know about you. They would surely make the perception about your brand based on the details that you disclose about you to display on the Website.
What.
Knowing about who you are isn’t enough for the visitors. Disclose it to the visitors about what you do. What are the services you are offering? What are the products you are selling? What is the business you are running? Disclosing these details gives a proper introduction of your business or brand to the audience for them to trust your services. Make a genuine display of your What-portfolio on the website to build engaging relationships with your audience and visitors.
When.
Every business or service has compliance to certain parameters of time. Disclose the parameters of time of your business on the website. If you are a business, disclose the working hours of your business. The same goes for services as well. Make these details vivid on the website to approach you as per the parameters of time you have mandated for your services on the website. Make it clear when they can contact, visit or avail of the services you provide.
Where.
Disclosing the whereabouts is very significant, especially when you are running a business. Most certainly, if the whereabouts of your business or brand suit a visitor on the website, they can directly approach your brand by paying a real-time visit. Adding Google Map Location or providing a complete address can help the visitors to find you without any inconvenience. Professional SEO Services can do the rest of the promotional stuff.
Why.
Why should a customer or visitor tend to avail of your service or buy your product? What makes useful to your product or services for them? Why should they choose you over someone who is offering similar services or products? The portfolio of your services would play an important role here. Reveal the colors of your services. Exhibit a portfolio of your services. Even the reviews of the Clients you already have served can make a great deal for a visitor when it comes to choosing your services.
Navigation Bar.
A website with a fully organized interface makes a difference for a visitor to explore the website very smoothly. Standard practice for adding the Navigation is in the Header Section. Stick to the standard practice, but variations made in the display, style, and design are never out of option. Choose a very simple and yet effective navigation bar to give a very wholistic preview of your website to a visitor. Look into the Navigation Bar of some of the a-listed websites in the world and customize any of them as per the requirements of your own website.
Importance of Search Bar.
Adding a search bar to the website, i.e., in Navigation Bar or Header Section, is very significant for certain websites. An E-commerce website requires this feature above all. A website having a collection of products has to have this very feature. So that a visitor can find what they are looking for. Not just an e-commerce website, it is very effective for every website aiming to bring ease to their visitors.
Mobile-Friendliness.
Mostly, the visitors access the website through their cellular devices. It has become a general rule of thumb for a website to have mobile-friendliness at best. The website has to have absolute responsiveness on a cellular device the way it supports it on Web Display. It would help the website have a very less bounce-back rate with increased traffic.
Footer Section.
Usually, the most important parameters of a website are divided into two major sections, i.e., Header and Footer. When the footer is concerned, it should have the weightage as well, like that of the Header and Navigation Bar. How can it be achieved, by the way? Adding Career Pages, Business Blog, Google Map for location, Contact Details, Company’s Moto, Portfolio of Teams and Sponsors or Clients can make the footer very effective. Stick to these standard footer features and put them on board while opting for Website Development Services.
